The Sneakrets children's brand connects a cast of inspiring fantastical creatures across an array of collectable and entertainment products, for ages 6 & up, through the magic of Augmented Reality. 

Many of today's toys are behind the times, and the lovable characters in our children's books remain confined to their pages. We owe our children and their imaginations more than that. The Sneakrets offers interactivity and discovery opportunities from each and every one of our products.

The Sneakrets blurs the line between traditional and digital children's entertainment products like never before, building a connected, ever-growing world through powerful technology like AR. With an entire Sneakiverse to explore, including children's books, figurines, apparel, and apps, children will be able to experience an expandable, dynamic world with their new favorite characters.